Case study · Partnerships & programming
African Workforce Summit
Partnership development, sponsorship strategy, programming and ecosystem building for a continental convening.
- Engagement
- Partnerships & programming
- Focus
- Sponsorship, curation, ecosystem
- Outcome
- A convening partners want to be part of
The situation
The summit had an important subject and a credible ambition, but needed partners, sponsors and programming that matched the scale of the conversation.
Partnership conversations were happening one at a time, without a shared story or a structured offer.
What we did
- Built the sponsorship strategy: tiers, partner value and the commercial case behind each.
- Developed partnership pipelines across institutions, brands and ecosystem players.
- Shaped programming and curation so the agenda earned the audience it was asking for.
- Created materials that made it easy for partners to say yes and to explain the summit internally.
The result
Partnership development moved from ad-hoc outreach to a deliberate pipeline with a consistent story.
The summit sits inside a wider ecosystem of relationships that carries into future editions.
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